![]() Ever since the Porsche emblem was introduced to the U.S. With that being said, there are certain shapes that pair well with gold.Įmblem logos work with gold because it’s a shape that signifies mystery, balance, and strength. In order to choose the right shape and incorporate it into your logo design, it’s important to understand what each shape means and how it relates to your brand.Īs discussed earlier, gold represents attributes such as wealth, success, confidence, luxury, passion, accomplishment, and power. Whether it’s a circle, square, or abstract design, the right shape can allow you to forge a strong emotional and psychological connection with your audience. Feel free to play around with different font combinations. Of course, these are just general rules, but by no means are they set in stone. Lindt, for example, pairs script with the color gold to promise their customers a luxurious chocolate experience.ĭecorative – Loud, fun, and entertaining, decorative fonts work for brands looking to make their mark. Script – Depending on how it’s used, script fonts can feel whimsical and fun or traditional and timeless. This type of font is often used by car and technology companies, but you’ll also see it in brands that want to mimic a typewriter feel. Slab serif – A slab serif font has block-like letters that make a bold impact. Sans serif – Sans-serif fonts, or fonts without the “feet” at the edges, can work with powerful and sophisticated brands–the perfect pair with gold! Guinness’s logo, for example, is a serif font, which helps reinforce the message that the gold icon sends. Serif – Using a serif font tells your audience that you’re a well-established and traditional brand. Review the 5 main font families to determine which one suits your brand best. Bolster your brand by using the right typography for your logo.
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